Heavy Black Female
God, how I love a good NY Times self-parody piece. Have you read the story about the infiltration of advertising by "Heavy Black Females"? NO? Well, let me give you just a sample:
At 200 pounds plus — most of that pure attitude — she is hard to miss.
Her onscreen presence takes on many variations, but she is easily recognizable by a few defining traits. Other than her size, she is almost always black. She typically finds herself in an exchange that is either confrontational or embarrassing. And her best line is often little more than a sassy “Mmmm hmmm.”
* * *
The heavy black female makes one of her latest appearances in a commercial for the Dairy Queen Blizzard. In the spot, a man boarding an airplane sets his ice cream shake down so he can load his bag into an overhead compartment. As he reaches up, another passenger on the plane starts eating the Blizzard. Seeing this, the first man lets go of his bag so he can reclaim his Blizzard and inadvertently drops his luggage on another passenger’s head.
That unlucky passenger happens to be an overweight black woman who lets out an irritated gasp that reminds all the passengers around her who not to mess with.
I can't make this stuff up. Mmmm hmmm!
At 200 pounds plus — most of that pure attitude — she is hard to miss.
Her onscreen presence takes on many variations, but she is easily recognizable by a few defining traits. Other than her size, she is almost always black. She typically finds herself in an exchange that is either confrontational or embarrassing. And her best line is often little more than a sassy “Mmmm hmmm.”
* * *
The heavy black female makes one of her latest appearances in a commercial for the Dairy Queen Blizzard. In the spot, a man boarding an airplane sets his ice cream shake down so he can load his bag into an overhead compartment. As he reaches up, another passenger on the plane starts eating the Blizzard. Seeing this, the first man lets go of his bag so he can reclaim his Blizzard and inadvertently drops his luggage on another passenger’s head.
That unlucky passenger happens to be an overweight black woman who lets out an irritated gasp that reminds all the passengers around her who not to mess with.
I can't make this stuff up. Mmmm hmmm!
posted by Ben at 9:42 AM
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